You may be a small company owner or entrepreneur trying to establish a base of customers or create buzz around your product. In this scenario, Instagram (IG) s one of the social media platforms which should be an element of your marketing plan for social media. With a projected number that exceeds 1.2 billion users in 2023, this media giant is a great digital platform for businesses of all sizes to develop their brands, display their products, and increase sales.
There’s only one caveat To achieve these goals, it is essential to keep an eye on your Instagram account to grow your followers. IG followers are the perfect eyes to share and consume every great post you publish. The more loyal people you follow, the quicker you’ll be able to meet your goals in business. And once you’ve reached 10,000 followers, you’ll be able to enjoy some excellent benefits to your Instagram account! (More on that in the coming days.) Be sure to concentrate on genuine Instagram followers, not fake followers, as purchasing Instagram followers is not ethical.
This article will outline the most effective strategies for building genuine people engaged in your brand. They’re the only ones to be concerned about. Let’s get started! Flexiv Chinese $100M Series meituanliaotechcrunch
Create content strategically
Let’s make it clear. The best content will attract avid, engaged users on Instagram. You might be able to get some likes and shares every time you post mediocre, boring photos or videos. However, to grow your IG followers, you must improve your content with every post and Instagram story. What exactly does that mean?
Make sure you are authentic and increase your Instagram followers
A savvy user can detect fakes far away. If they can smell something fake, it is difficult to convince them that it is not, no matter the quality of your Instagram content. Do not try to imitate other brands. Instead, create your voice representing your brand’s mission and demonstrate your enthusiasm for your products through social media platforms. Maintain that voice across all of your marketing communications, including social media.
Create content that will appeal to the people you want to reach
You’ll have a concept of your ideal client and market since you’ll be incorporating it in the market analysis of your business plan (right?) Knowing what kind of content will appeal to your market is crucial to increase your Instagram following base.
If it’s product previews and behind-the-scenes video interviews, video/photo combinations to use in your Instagram story, or any of a myriad of possibilities, knowing (hello testing!) and regularly posting content that is a hit to your fans will result in more shares and comments, and even more likes. Check out your competitors’ Instagram accounts to see what they’re doing well (and not doing) and for ideas for your content that appeals to every Instagram user.
Use external trends and news events to leverage
Start by incorporating seasonal themes into your content, and then move into larger-scale campaigns that align with current happenings (see the latest trends across Twitter) or hop onto the bandwagon of viral internet sensations.
Pro advice: If you opt to take advantage of trending memes on social media or other fast-paced frenzies overnight for the Instagram account, be sure you’ve got the following:
A) match your brand’s image and that the web hasn’t already been swept up in the latest shiny trend when you finally get your act in order. Nothing is more depressing than a company trying to look trendy, but it is ultimately an #fail.
Encourage follower engagement
The more engagement you create on your posts from each Instagram user, the more likely the Instagram algorithm will recognize it and display the post on Feeds for users, thus increasing the number of followers you can reach. A greater reach can aid in gaining more followers. It’s a stunning self-perpetuating circle!
Consider embracing content specifically created for user interaction, such as Instagram Stories. It is possible to include all kinds of interactive elements in your Story, including polls or question stickers that will encourage participation from the audience.
Instagram Reels are a fresh IG feature that lets users create 15-second TikTok-style videos that they can share with followers and make accessible to the IG community through Explore. Making your content available to an even larger audience offers plenty of opportunities for people to find and follow you. Plus, this kind of content makes a wonderful supplement to your stories!
Make your Instagram profile more attractive
It might seem like an easy task. However, improving your Instagram biography and your profile can make sense. Most users who view profiles for businesses on Instagram do not follow these companies (yet), however, and your profile might appear as the initial thing they look at. It’s a shockingly large influence on the decision to follow your profile.
Include targeted keywords
You can add targeted keywords to Instagram’s “Name Field ” instead of your username. The more searchable and unbranded details you can include in your profile, the more valuable you are! If you want to include brands you want to mention or have a branded hashtag, add them.